Product launches, new fund offers (NFOs) and rebrands share a single media requirement: a fixed deadline, a targeted audience and a short window in which decision-makers must see the message. Routine display and programmatic ads buy impressions across many sites and place creativity beside others. For deadline-driven campaigns, quality of audience beats quantity of reach.

This is where ET Partner With Us helps to overcome this digital traffic and establish immediate authority with ET Roadblock.

Also Read: The power of signature IPs: A new way for B2B brands to reach decision-makers

What is an ET Roadblock?

An ET Roadblock gives one advertiser 100% share of voice (SOV) across The Economic Times on desktop, mobile web and the ET app for a set period. Hence, no competing campaign runs in the primary ad slots. The Economic Times has readers who include CXOs, founders, investors and policymakers.

From reach to results: Proven ET campaign benchmarks

ET Partner With Uscampaign has the following outcomes from its platforms:

• A launch-day homepage takeover that engaged over 4.5 million ET Prime subscribers.
• ET Sourceme, which generated over 500,000 podcast listens and the number one share of category voice.
• ET Prime integrations that captured over 1,200 qualified registrants.

Together, these examples show how display, audio and subscriber integrations can work to build both reach and intent.

Best suited for

An ET Roadblock suits scheduled launches aimed at a specific audience. Enterprise product and platform launches, offers and capital-raising announcements for investors and advisers who follow ET Markets; and rebrands or corporate milestones where visibility among decision-makers matters. It works best when there’s a clear launch date and a defined target audience.

Plan your launch with ET

If you have a launch date and a targeted audience in mind, ET Partner With Us is the next step.