Sanjay Leela Bhansali's production house has sparked criticism after sharing a Gangubai Kathiawadi post amid the release of Shraddha Kapoor's Eetha trailer. Netizens questioned the timing and accused the makers of insecurity. One X user called it a "cheap move".

Sanjay Leela Bhansali is undoubtedly one of the most celebrated filmmakers in the Hindi film industry. But his production house's social media handle has been facing a lot of flak lately. A couple of days ago, on Karwa Chauth, the X account of Bhansali Productions shared pictures of Salman Khan and Aishwarya Rai Bachchan from Hum Dil De Chuke Sanam, and they were slammed for it. Now, on Friday, after the trailer of Shraddha Kapoor-starrer Eetha was released, the production house shared a post about Alia Bhatt's Gangubai Kathiawadi.

Bhansali Productions tweeted, "Duniya uski kahaani likh rahi thi, Gangubai ne kalam apne haath mein le li (sic)." Check out the post below...

Netizens react to Bhansali Productions' post

Many netizens are slamming the production house and claiming that the makers of Gangubai Kathiawadi are insecure about Eetha.

A netizen tweeted, "This is how you show your insecurity, like seriously fans are okay but production page doing this childish stuff?? (sic)." Another X user wrote, "Such a cheap move, posting it on the day #EethaTrailer released (sic)."