• Budget food craze on Swiggy


• 1 out of every 7 orders from 99 Store


• Reach in more than 500 cities

Swiggy Limited (NSE: SWIGGY/BSE: 544285), India's leading on-demand convenience platform, today announced that its innovative service 99 Stores in the affordable segment has grown significantly over the past 1 year. Launched in July 2025, 99 Stores now fulfills 1 in every 7 food orders on the platform, reflecting the huge demand for affordable food options. The service has expanded its reach by building a strong network of over 1.8 lakh restaurant partners in over 500 cities across the country – the largest partner network in the affordable food delivery space.

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99 Store has a separate section in the Swiggy Food app, where select and affordable everyday food items from participating brands are displayed at prices of Rs 49, Rs 79 and Rs 99, with free delivery on orders above Rs 49. The service caters to value-conscious consumers looking for quality food and beverages from trusted brands at affordable prices. Over the past year, it has emerged as a preferred platform for healthy food options as well. 99 Stores is not only increasing the number of orders, but also reaching new cities, adding new restaurant partners, bringing new customers to Swiggy and retaining customers – all at a single value. While there is a wide variety of food available, bowls and thalis, South Indian breakfast, burgers and American food, pizza, drinks, chaat and other snacks are the most popular options at 99 stores.

Consumers in tier-1, 2 and 3 cities in India can choose from a wide variety of food options, from India's largest QSR chains to even local, city-specific brands. Customers can order from trusted and popular brands like Burger King, McDonald's, KFC, Domino's Pizza and Taco Bell. In addition, some of the country's most popular local brands are the most active participants in 99 stores – giving this cost-effective delivery format regional recognition and a great deal of local consumer love.

Speaking about the success of 99 Store, Chief Commercial Officer, Swiggy Food Marketplace, Siddharth Bhaku said, “From students to working people in large, medium and small cities across India, there is a large segment of value-conscious customers looking for affordable and quality food. 99 Store was created specifically for customers who prefer these affordable options. As a result, customers who used to order food online only on special occasions have now become regular customers. The response in the last 1 year has been phenomenal. and has seen a 2.4x increase in monthly orders in the last 1 year. Apart from customer love, this has also been a profitable model for our restaurant partners, as it not only attracts new customers, but also helps retain old customers. Looking ahead, we are committed to expanding our partner network and providing more variety to our 99 store customers.”

Aayush Kapoor, Chief Marketing Officer, The Theobroma said on the experience at 99 stores, “The Theobroma's progress across 99 stores over the last 12 months is an example of a business that has grown steadily and quietly. The second half of the year grew faster than the first half of the year. Product sales grew by 52 per cent, while customer base grew by a whopping 59 per cent. Expanding on value as a premium patisserie brand, the brand image remained unchanged. The consistent and rapid growth in reach is a positive sign for us. Through 99 stores, Theobroma's reach in Mumbai is steadily increasing and the expansion is accelerating with every new customer.”

Speaking further, Ritu Seth, Vice President – Aggregator Channel, Domino's Pizza said, “Domino's Pizza launched in 99 stores in November 2025. The company has seen strong and rapid growth in the last 9 months. The second half of the period saw a 71 percent increase in product sales compared to the first half of the period. The number of customers also increased almost as much. Over 71 thousand in the first half. The number of unique customers increased to over 1.21 lakh in the second half. Domino's has the widest delivery reach of any brand at 99 stores. This wide reach is now translating into massive sales.”

With 99 Stores, restaurant partners are getting additional orders from a customer base they might not have been able to reach before. Also, 99 Store is becoming a habit-forming medium for consumers looking for affordable options. It is clear from the statistics that customers who place their first order on 99 Store have a higher retention rate than other customers on the platform, and occasional customers are converting into regular customers. In addition, the independent division of 99 stores has made it easy to find and increased customer engagement.

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