Nissan has unleashed a bold new design for its first-ever fully-electric JUKE, with the £24,000 crossover expected to hit the roads in 2027. The Nissan Juke is one of the most recognisable models on the roads, retaining much of its visual design since its launch back in 2010.

However, designers have ripped up the rulebook, with Nissan opting for a more dynamic and rugged look for its latest generation. The Juke's fresh look was unveiled at Nissan's Vision Event in Japan. But the car is set to be built at Nissan's Sunderland Plant, where the Nissan Leaf is already constructed.

According to Nissan, the first trial phase of Juke production is expected to get underway in the coming weeks. Clíodhna Lyons, Region Vice President, Product, Brand & Marketing Strategy, Nissan AMIEO

"JUKE has always stood for bold design and a willingness to challenge convention. With this third generation, we are bringing that spirit into the electric age. As our first fully electric JUKE, it will help us reach new customers while expanding choice across our electrified range."

The new Juke could face competition from in-house, with the Nissan Leaf now completely transformed. The third-generation Leaf moved away from its hatchback design, becoming built like a crossover.

However, chief performance officer Guillaume Cartier is less concerned, stressing that the two models have "different customer bubbles". Nissan stressed that the new Juke was part of a plan to expand the number of electric vehicles on the road.

The all-electric Juke joins a growing European EV line-up including the new Micra, Leaf, Ariya crossover and Townstar LCV. Nissan is not set to stop there with a new A-segment electric vehicles still to be announced.

Massimiliano Messina, Chairman, Nissan AMIEO said: "Europe is central to Nissan's electrification strategy, and we remain firmly committed to a fully electric future.

"With a rapidly expanding EV line-up, we are bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region. Together, this next generation of vehicles will accelerate our transition to zero-emission mobility."